You have seen them on Facebook, Instagram and other social media. "Selfies," as internet users call them, are pictures one takes of oneself with or without friends. A campaign featured in The Cape Times, however, took this photographic phenomenon to a whole new level. In a fun display, the advertising company Lowe Cape Town turned iconic pictures into "selfies" that were featured in the South African newspaper. The slogan for the campaign could not be more appropriate: "You can't get any closer to the news."