When Science Meets Art

To promote the Art School of the Museum of Art of São Paulo (MASP), advertisements done by the agency DDB Brazil show three geniuses from the artistic world--but not their art; rather, their bodies. Actors posing as Salvador Dalí, Vincent Van Gogh, and Pablo Picasso are "dissected," illustrating the insides of each artist in a style that matches his own style of painting. This creative campaign is getting noticed beyond Brazil as well.

 Salvador Dalí

 Vincent Van Gogh

Pablo Picasso

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