The Speed Camera Lottery - The Fun Theory
Is it possible to make road-safety fun? Yes, it turns out. Kevin’s idea is both smart and simple. As well as ticketing you when you run through a speed-radar too fast, Kevin’s “Speed Camera Lottery” also notices you when you come in at or under the speed-limit. It then automatically enters you in a lottery. And here’s the really smart part: the prizes come from the fines paid by speeders.
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